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Communication as Culture: Essays on Media and Society, by James W. Carey

By James W. Carey

During this vintage textual content, James W. Carey continues that verbal exchange isn't really in simple terms the transmission of knowledge; reminding the reader of the hyperlink among the phrases "communication" and "community," he broadens his definition to incorporate the drawing-together of a people who is tradition. during this context, Carey questions the yankee culture of focusing simply on mass communication's functionality as a way of social and political keep watch over, and makes a case for studying the content material of a communication—the that means of symbols, not just the factors that originate them or the needs they serve. He seeks to recast the aim of conversation experiences, changing the hunt for deterministic legislation of habit with an easier, but way more tough challenge: "to magnify the human dialog through comprehending what others are saying." This new version encompasses a new severe foreword by means of G. Stuart Adam that explains Carey's basic function in remodeling the learn of mass conversation to incorporate a cultural standpoint and connects his vintage essays with modern media matters and tendencies. This version additionally provides a brand new, whole bibliography of all of Carey's writings.

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Additional resources for Communication as Culture: Essays on Media and Society, Revised Edition

Sample text

26 Communication as Culture Raymond Williams, whose analysis I shall follow in conclusion, speaks to the point: Communication begins in the struggle to learn and to describe. To start this process in our minds and to pass on its results to others, we depend on certain communication models, certain rules or conventions through which we can make contact. We can change these models when they become inadequate or we can modify and extend them. Our efforts to do so, and to use the existing models successfully, take up a large part of our living energy.

But our models of communication, like all models, have this dual aspect—an “of” aspect and a “for” aspect. In one mode communication models tell us what the process is; in their second mode they produce the behavior they have described. Communication can be modeled in several empirically adequate A Cultural Approach to Communication 25 ways, but these several models have different ethical implications for they produce different forms of social relations. Let us face this dilemma directly. ” If we are to engage in this activity—writing an essay, making a film, entertaining an audience, imparting information and advice—we must discover models in our culture that tell us how this particular miracle is achieved.

The child has been driven by the school, which is some six or seven blocks away, so he recognizes it, but he has no idea of the relation between his house and school. The space between these points might as well be, as the saying goes, a trackless desert. What does one do in such a situation? There are a number of options. One might let the child discover the route by trial and error, correcting him as he goes, in faithful imitation of a conditioning experiment. One might have the child follow an adult, as I’m told the Apaches do, “imprinting” the route on the child.

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