By Tracy Novinger
Brazilians are gracious, pleasant, fun-loving humans, which makes their state a truly inviting position to go to for excitement or enterprise. So nice is their cordiality that Brazilians will say "yes" to nearly any request—even once they truly suggest "no"—which could be very complicated for U.S. viewers who're used to a extra direct sort of communique. in truth, as americans spend time in Brazil, they find a variety of cultural alterations which may bog down their verbal exchange with Brazilians. to beat those obstacles, this ebook analyzes Brazilian tradition and modes of communique and compares them with their American opposite numbers to assist americans learn how to converse effectively with Brazilians and vice versa.
To reduction american citizens in knowing the Brazilian viewpoint, Tracy Novinger offers a portrait of Brazil's historical past, racial fusion, financial system, and modern existence. She focuses in on many points of Brazilian tradition, resembling social association and score structures; preconceptions, worldviews, and values; sexual behaviors and consuming customs; notion styles; nonverbal communique equivalent to using time, house, gestures, contact, eye touch, rituals, etc.; and modifications in Brazilian and American point-making kinds whilst negotiating, persuading, and speaking. for speedy reference, she concludes the ebook with a precis and record of the best Brazilian cultural features, in addition to 8 innovations for boosting intercultural communication.
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Additional resources for Communicating with Brazilians: When ''Yes'' Means ''No''
A peitiça—a bird with such an endless and irritating call that it drives people to great extremes. Legends often reﬂect the reality of the Americas. The United States perpetuates the story of the marriage (not just the physical union) of Pocahontas and John Rolfe. Their union was seen as exceptional; the pair was never viewed as being the “parents” of the nation’s people. Brazil has Nossa Senhora Aparecida (Our Lady of the Appearance), the patron saint of Brazil. 42 resplendent brazil: land of paradox a contrasting Pocahontas story.
7 million people, primarily from Italy, Spain, and Portugal, arrived in southeastern and southern Brazil. By 1900 the majority of the citizens of São Paulo were immigrants or children of immigrants. These immigrants gradually replaced the slaves that had worked in the important coffee ﬁelds of the Southeast. 9 From Colony to Republic Although Spain had fought ﬁercely and futilely to retain what it could of its American colonies, in the early nineteenth century Portugal and Brazil took very different historical paths.
7 To reduce uncertainty, a person involved in an initial encounter usually begins by trying to assess the similarity between herself or himself and the other party. 9 Brazil is a collective culture, and people rely heavily on family, friends, and colleagues for information about another person’s characteristics. Brazilians also reduce uncertainty by taking time to get to know and evaluate people before doing business with them. North Americans can improve their communication with Brazilians by obtaining introductions from mutual friends or business colleagues to initiate a relationship whenever possible and by consciously participating in the culturally important process of getting to know each other before attempting to initiate business discussions.