By Jeffrey Hollender
How to create an organization that not just sustains, yet surpasses-that strikes past the important to be "less undesirable" and include an ethos to be "all good"
From the encouraged Protagonist and Chairman of 7th new release, the country's best model of loved ones items and a pioneering "good company," comes a different booklet for leaders, marketers, and alter brokers far and wide. The accountability Revolution finds the neatest methods for corporations to construct a greater future-and carry themselves liable for the consequences. hundreds of thousands of businesses have pledged to behave responsibly; only a few have confirmed that they know the way. This booklet will advisor them. The accountability Revolution offers clean principles and actionable thoughts to devote your organization to a real socially and environmentally liable company and tradition, one who not just competes yet wins on values.
- Points the best way for innovators and influencers to generate belief through changing into obvious, elicit people's ardour and creativity, flip buyers into collaborators, remodel critics into allies, rewrite the principles and reinvent business
- Shows how you can construct a socially and environmentally accountable but certainly stable corporation and an actual brand
- Drawing on groundbreaking interviews with real-world swap leaders, Hollender and Breen current classes and insights from the "good company"' components of huge businesses like IBM and eBay, trailblazers like Patagonia and Timberland, and rising dynamos like Linden Lab and Etsy
The accountability Revolution equips individuals with the strategies, types, and mind-sets they should compete in a global the place shoppers now demand that businesses give a contribution to the higher good.