By Tracy Novinger
Brazilians are gracious, pleasant, fun-loving humans, which makes their state a truly inviting position to go to for excitement or enterprise. So nice is their cordiality that Brazilians will say "yes" to nearly any request—even once they truly suggest "no"—which could be very complicated for U.S. viewers who're used to a extra direct sort of communique. in truth, as americans spend time in Brazil, they find a variety of cultural alterations which may bog down their verbal exchange with Brazilians. to beat those obstacles, this ebook analyzes Brazilian tradition and modes of communique and compares them with their American opposite numbers to assist americans learn how to converse effectively with Brazilians and vice versa.
To reduction american citizens in knowing the Brazilian viewpoint, Tracy Novinger offers a portrait of Brazil's historical past, racial fusion, financial system, and modern existence. She focuses in on many points of Brazilian tradition, resembling social association and score structures; preconceptions, worldviews, and values; sexual behaviors and consuming customs; notion styles; nonverbal communique equivalent to using time, house, gestures, contact, eye touch, rituals, etc.; and modifications in Brazilian and American point-making kinds whilst negotiating, persuading, and speaking. for speedy reference, she concludes the ebook with a precis and record of the best Brazilian cultural features, in addition to 8 innovations for boosting intercultural communication.